Joe Elmendorf

Mapmaker and Mirror

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  • September 25, 2025

    Why Shitty?

    When you’re in a maze, decisions can feel random; When you have a map, every action has meaning.

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  • August 19, 2025

    Follow the Novelty

    When you’re in a maze, decisions can feel random; When you have a map, every action has meaning.

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  • July 16, 2025

    When Making Parts Isn’t Enough

    When you’re in a maze, decisions can feel random; When you have a map, every action has meaning.

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  • June 3, 2025

    Make a Map of What You’re Doing

    When you’re in a maze, decisions can feel random; When you have a map, every action has meaning.

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  • May 13, 2025

    Mirrors Offer Critical Perspectives

    When we can’t see ourselves clearly, we need an accurate mirror to reflect back at us who we really are.

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  • April 29, 2025

    Expression as the Path to Alignment

    Expression bridges the gap between what you feel and what you know; when we express what’s on our minds, our bodies are allowed to catch up.

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  • April 15, 2025

    Unsticking Your Thinking

    Sometimes unsticking innovation isn’t about finding new ideas—it’s about removing self-imposed barriers that keep you from what you wanted all along.

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  • April 2, 2025

    The Problem with Simplicity

    Illumination before Elimination; Don’t remove something before you understand it.

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  • March 18, 2025

    Stop Losing Great Meeting Ideas Forever

    Verbalized ideas flow away like rivers; visualized ideas persist like lakes. What’s captured visually can be accessed, shared, and built upon indefinitely.

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  • March 17, 2025

    Beyond the Moment: How Visual Artifacts Preserve Understanding

    Have you ever left a meeting feeling aligned with everyone, only to discover later that you can’t reconstruct what you heard? The clarity that felt so palpable in the moment…

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Joe Elmendorf

© 2026 Maps and Mirror LLC. All rights reserved.

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A newsletter on how visualization liberates thoughts.

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